Power Maxed, the Car Care, Cleaning & Car Additive Products supplier, Steel Seal and J-B Weld agree to continue to partner the MINI CHALLENGE into 2016 and beyond, with a change of focus to more subtle branding on all cars, whilst increasing the number of cars entered into the championship.
Adam Weaver, Power Maxed Managing Director said:
‘It has been a pleasure working with the MINI CHALLENGE as championship sponsors over the last two years and now that phase of our involvement is coming to an end, as we always planned for it to do, it is now time to re-position our relationship in line with our flagship BTCC programme by supporting drivers in their motorsport careers. We have been especially pleased with the Social Media coverage we have achieved via our association with the MINI CHALLENGE, with Facebook posts approaching 3m views and individual posts achieving over 120,000 views and 5000 likes’.
Antony Williams, MINI CHALLENGE UK Promoter said:
‘I wish to share my personal gratitude to Adam Weaver and the team at Power Maxed, Steel Seal and J-B Weld. Adam took a leap of faith deciding to partner with us in 2014 & 2015, but now that this phase of our relationship comes to an end, as it was always planned to do, we can look back and see that the partnership has been very worthwhile for all parties. Moving forward we look forward to welcoming as many as four Power Maxed cars in 2016, along with more subtle coverage on all championship cars.
We will soon be announcing exciting new partners for the 2016 season and are looking forward to these new partnerships, whilst continuing to help Power Maxed maximise brand awareness, especially via social media over the months and years to come’.