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    Powerflex Become Joint Lead Championship Partners

    MINI CHALLENGE UK returns to Dunlop tyres from 2016 2Following our confirmation a few days ago, that POWER MAXED will be moving to a more subtle level of promotion in the MINI CHALLENGE in 2016, whilst increasing their involvement in running cars, we are now delighted to confirm that existing partner POWERFLEX will be stepping up to joint lead Championship Partner status for 2016, as part of a multi-year partnership arrangement.

    In this innovative arrangement Powerflex will share the high profile screen headers and other high profile positions on all championship cars, with another confirmed, but yet to be announced partner. Powerflex will also be working with the MINI CHALLENGE on joint Social & Print Media activities and on location at MINI CHALLENGE events.

    MINI CHALLENGE

    The MINI CHALLENGE has been the single make championship in the UK for the new MINI since 2002 and is renowned for competitive, fair and cost-effective racing.

    In 2015 the launch of the new third-generation race car has created even more excitement about the championship, and with 32 of these cars either built or ordered, 2016 looks set to be the best yet.

    The MINI CHALLENGE has more recently focused on working with British Suppliers like Powerflex, to support the British Motorsport Industry and demonstrate its strengths.

    POWERFLEX

    For 18 years Powerflex have been the market leader in high performance polyurethane suspension bushes with the widest and fastest growing product range. Powerflex bushes are developed to offer the best of all worlds:

    Performance
    Durability
    Safety

    But for the ultimate in performance Powerflex introduced The Black Series as used on the MINI CHALLENGE F56 JCW Class cars. The Black Series is a new range of bushes developed for Race, Rally and Circuit use.

    All Powerflex products including the Black Series are designed and manufactured in Britain.

    Antony Williams, MINI CHALLENGE UK Championship Promoter said:

    “POWERFLEX have been a partner of the MINI CHALLENGE for many years and David Power & James Bourn, have personally been very supportive of our work to take the MINI CHALLENGE up a few gears over the last 3 years. I am therefore delighted that they wish to develop our partnership further, with the aim of promoting Powerflex products and the MINI CHALLENGE to even higher levels of success.

    Our innovative multi-year joint partnership arrangement provides the highest levels of exposure that the MINI CHALLENGE can offer, within sensible marketing budgets”.

    David Power, POWERFLEX Managing Director said:

    “The Mini Challenge goes from strength to strength with each year better than the last.

    More cars, more excitement, more exposure.

    The professionalism of the series and the competitors alike make it the perfect promotional vehicle for us and fits perfectly with the values that we operate at Powerflex.

    We are very pleased to have the opportunity to increase our involvement for 2016.”

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